Posted on June 20 2017
Wisin, the world famous singer, record producer and rapper featured in the Chayanne's new video performing the song "Que Me Has Hecho".
Chayanne whose real names are Elmer Figueroa Arce was born on the 28th of June, 1968 and he is a former member of the defunct group Los Chicos. He was giving the name “Chayanne” by his mother because of his love for a television series “Cheyenne”, it’s no wonder he gets many acting roles in various movies and television series.
When you watch the video and look at the scene where Wisin was wearing our Jefe Hat, SoBe Politics knew at the very least the world is wondering who makes that Jefe hat. More importantly, is a pivotal moment in our journey to establishing SoBe Politics as the Miami Clothing Brand the local Miami audience and overnight visitors look to when it comes to Miami style clothing.
The "Que Me Has Hecho" video is doing very great in itself. Released on May 24, 2017, it has received over 14 million views on YouTube, about 176,996 likes and 5,834 comments, that is no child’s play.
We are really proud and excited to have one out of our numerous products, the JeFe Hat, being worn by the music genius, Wisin. It goes to show that what we are doing here at SoBe Politics is good for the music and fashion world. In-turn, reflects that we as a Miami clothing brand understand its customers and the Miami fashion industry.